OUR SEAL IS THE GUARANTEE OF ORIGIN AND QUALITY

Only the coffees produced in the demarcated area and which followed the specific production rules defined by the Regulatory Council of our region, are the ones that can be certified and receive the denomination Mantiqueira de Minas – IP. The Origin and Quality Seal - Mantiqueira de Minas – PGI recognizes what is already valued: a unique and inherent product to the territory and producers in our region.

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THE ORIGIN EXPERIENCE - A CONSUMPTION TREND

After Brazil has become the largest producer and exporter and the second largest consumer of coffee in the world, the country is now one of the largest global suppliers of specialty coffees, distinguished by its quality and social-environmental values. Currently almost all coffee regions of Brazil produce specialty beans.

For many years, the country has been producing exceptional quality coffees, in a variety of sensory profiles, because of its diversity of climate, altitudes, and soil types. The productive sector increasingly values specialty coffees, driven by the move towards differenciation of the product, and due to the new demands of domestic and international markets.

The coffee consumed in the country has gained in quality because Brazilians have fallen in love with the specialty coffees. The population has opted for a differentiated product and the industry has sought to meet this more demanding consumer. Valuing the origin, flavors and aromas have become more and more the universe of consumers who search for quality of the specialty beans. This new trend in Brazil and in the world brings new business opportunities and development for the country.

THE ORIGIN EXPERIENCE – COFFEE WITH HISTORY, ORIGIN AND QUALITY

But after all, what’s behind a good cup of coffee? This is an increasingly common question, because people are looking for more information about the products they consume. That’s why the coffees bearing the Seal of Origin and Quality Mantiqueira de Minas – PGI reflect our culture, our way of being and the enthusiasm we feel when producing them. Through this seal, we offer a passport to the beautiful mountains and centennial farms in our region.We show the details of the processes that result in rare and surprising coffees.We highlight the care for the environment and respect for our people.

And we also share our history, bringing together those who produce and those who consume. Roasters who sell certified coffees with the Indication of Origin Mantiqueira de Minas have at their disposal a powerful differentiation tool, offering the consumer an authentic and tasteful connection with the origin.

In order to be authorised to use the Indication Seal of Origin, the following requirements must be met:

  • The property is inserted in the demarcated area Mantiqueira de Minas;
  • Lots Coffee batches must be properly prepared and stored in cooperative warehouses or APROCAM accredited warehouse;
  • The warehouse must be located within the demarcated area, properly legalized and under normal operating conditions;
  • The warehouse shall have a physical traceability system for stored coffee lots;
  • The coffee batch must be properly prepared;
  • The coffee lot must have its identity preserved, with the information: property where it was produced, agronomic processes, drying process;